My work sits at the intersection of language and experience, helping people navigate digital products with clarity, confidence, and ease.
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Hi. My name's Patrick. As a content design leader, I specialize in shaping product strategy through narrative thinking, collaborating closely with design, product, engineering, and research partners to craft user journeys that are intuitive and trustworthy.
I also build scalable systems: voice and tone frameworks, terminology standards, and reusable content patterns that help teams move faster without sacrificing quality.
I lead content-first practices, facilitate workshops, and mentor teams in thinking holistically about how language shapes experience. Whether I'm writing microcopy or designing a full content strategy, I'm here to make sure every word works hard, and every experience feels meaningful.
I'm also hands-on in Figma. Using component libraries and a working knowledge of spacing, layout, and UI patterns, I can mock up exactly what I mean: an alert, an in-app nudge, an icon list, or other core components of a flat wireframe. I'm not a visual designer, but I can get the content, pixels, and hierarchy right enough to make the intent undeniable.
I map user journey flows, both task and emotional, from start to finish, identifying opportunities to improve both digital and in-person experiences. I work closely with engineering to understand API structures and technical constraints, using that knowledge to design interactions that stay within what's possible while keeping the customer experience clear and error-resilient.
I partner with designers to solve complex pattern problems: multi-select, accordions, dropdowns, data visualizations, search and filter components. I'm hands-on in Figma, working directly in component libraries to mock up content in context rather than describing it in a doc.
I build the frameworks that help teams write consistently at scale: voice and tone guidelines, do's and don'ts, reusable terminology, and defined language standards. I've also built LLM-powered assistants trained on audience research, product strategy, design decisions, and voice guidelines to help entire teams stay aligned.
I work across the full product quad: design, product, engineering, and research. I also partner with analytics teams to understand how customers actually interact with an experience, then use that data to sharpen how we message and guide them. The goal is always the same: products that save people time, reduce friction, and actually work.
Most of my work lives inside enterprise tools and restricted platforms. I can't export designs from Figma, pull production screens, or access creator-only features from the outside. The youth banking dashboard is rolling out in April and I'll capture it then.
Banking · Internal Specialist Tool · Multi-national firm
Specialists managing merchant-represented chargebacks had to navigate more than 10 legacy applications, each with its own login, prone to timeouts, and built for general banking employees rather than the specific needs of a representment specialist.
The work
I led content strategy and UX writing for a purpose-built dashboard that consolidated everything specialists needed to quickly investigate, evaluate evidence, and make a confident call: re-bill, absorb, or escalate.
The impact
The dashboard contributed to $4M in loss avoidance and a $3M reduction in operating expenses in year one, a direct result of giving specialists the clarity and tools to make faster, more confident decisions.
Beyond the words
I co-developed the research discussion guide alongside our designer to make sure generative sessions captured what the content needed to do, not just what the interface looked like. I also designed the task flow from scratch, mapping an end-to-end sequence covering subject data entry, accept/decline reasoning for pre-arbitration, and a contact info form complete with inline error handling. Getting that right required deep, end-to-end knowledge of the specialist process.
Finance · Mobile Application
A financial firm's mobile app was cluttered with products and promotions irrelevant to younger users. Mortgage banners, auto loan offers, noise. The redesign was grounded in years of research on the segment, narrowing down what young adults want at a glance and what features actually resonate.
The dashboard
A clear hierarchy emerged from the research: account balance up front, a quick-send feature, a weekly spending visualization, and a gateway to tools designed to help them grow their money. I led content strategy for this experience, making sure every element was labeled, framed, and sequenced to feel relevant. Not like a bank talking at them.
The content strategy
Across alerts, notifications, and microcopy, the research was clear: this audience wants straight-forward, specific language. No fluff, no condescension. They know they're just getting started. In stressful moments, they don't want to be judged. They want to be supported and met where they are. That insight shaped every word choice, from error states to empty screens to the tone of a low-balance alert.
Social Media · Creator & Viewer Experience · Large-scale Platform
New and upcoming creators on a large social media platform lacked streamlined access to monetization, making it harder to earn from live videos, posts, and streams through in-app currency from viewers and subscribers.
The product work
I contributed to product design across the full ecosystem, shaping both creator-facing and viewer-facing experiences, making sure the language and interactions held together on both sides of the transaction.
The content ecosystem
I overhauled the platform's customer-facing FAQ content, troubleshooting guides, and in-line "Learn more" links to reflect the updated tools clearly and consistently. The goal was simple: what the product says and what the support content says should never contradict each other.